1952 Jaguar XK 120

Bill Pack is an artist with the soul of a sculptor and the eye of a designer.

Trained as a commercial photographer at the Brooks Institute in Santa Barbara, California, Bill has built a career combining his experience creating vivid, award-winning images of consumer products with a lifelong love of architecture and automotive design to develop an illumination technique: “Painting with Light.”

After twenty years in San Francisco refining this craft at his studio while working in advertising (shooting food, technology and modern auto brands), Bill relocated to Atlanta, Georgia, where car culture thrives, and founded his latest venture: V12 Enterprises.

Today, car enthusiasts and collectors around the world know Pack’s images for their elegant feel, strong graphic lines and ability to capture both the unique behavior of light as it moves across a car’s form and the intent of the designer who dreamed each automotive work of art into existence.