Branding For the Finest
Bill teamed up with The Finest Automobile Auction Company for a limited season to help develop their visual branding. Bill was brought into the process for his lighting style, design and attention to detail. With Bill's lighting process "Painting With Light", it allowed Bill to travel and shoot under a demanding timeline, yet each cars appears to have been photographed in a single location. Truth is every environment was a different challenge, but because of Bill's demand for quality, every car was given the same attention to detail.