A Five Part Interview With Musea

Musea is a high quality artisan lab servicing the professional photographer.

Bill Pack combines his passion for fine art photography with rare cars from around the world. Trained as a commercial photographer at the Brooks Institute in Santa Barbara, California, Bill has built a career combining his experience creating vivid, award-winning images of consumer products with a lifelong love of architecture and automotive design to develop an illumination technique: “Painting with Light.” After twenty years in San Francisco refining this craft at his studio while working in advertising (shooting food, technology, and modern auto brands), Bill relocated to Atlanta, Georgia, where car culture thrives and founded his latest venture: V12 Enterprises. Today, car enthusiasts and collectors around the world know Pack’s images for their elegant feel, strong graphic lines and ability to capture both the unique behavior of light as it moves across a car’s form and the intent of the designer who dreamed each automotive work of art into existence.

Part One - Introduction and Bill’s early years in photography.

Part Two - Bill’s influences and style

Part Three - Getting started with cars

Part Four - importance of the physical in the digital age and quality

Part Five - Advice to new photographers