My Story
BILL PACK IS AN ARTIST WITH THE SOUL OF A SCULPTOR AND THE EYE OF A DESIGNER.
Artist Statement:
In my artistic journey, I have discovered a profound fascination with the interplay of light and its transformative effect on the world around us. Through my work, I strive to capture this ethereal beauty and channel it into art that brings a sense of wonder and enchantment.
At the core of my artistic expression is the lighting technique "painting with light." Through a meticulous process of experimentation and exploration, I harness the power of light to create captivating and emotive compositions. By carefully manipulating exposure, colors, and shapes, I transform ordinary subjects, particularly within the realm of automotive design, into extraordinary visual narratives that evoke emotions and ignite the imagination.
With each stroke of light, I seek to reveal the hidden stories and intricate details that lie beneath the surface of my subjects. Whether it's a classic car's sleek silhouette, the contours of a modern masterpiece, or the essence of an automotive designer, I strive to illuminate and elevate their inherent beauty.
Painting with light allows me to go beyond the constraints of traditional photography and push the boundaries of creativity. I use light as both a brush and a medium, shaping and sculpting the car before me to create an atmosphere that transcends the ordinary. The interplay of shadows, highlights adds depth, drama, and a sense of timelessness to my art, inviting viewers into a world where reality and imagination coexist.
In each piece, I aim to evoke a sense of awe and contemplation, encouraging viewers to pause and appreciate the enchanting beauty that surrounds us. I believe that art has the power to transform spaces, elevate moods, and create a sanctuary for the soul. By incorporating my unique technique of painting with light, I strive to infuse homes and offices with a sense of magic, inviting residents and guests alike to embark on a visual journey that transcends the everyday.
Step into a realm where brushstrokes of illumination bring automotive design to life, and let the play of light awaken your sense of wonder and curiosity.
PAINTING WITH LIGHT ILLUMINATES MORE THAN FORM AND FUNCTION.
Perfected by artist and image-maker Bill Pack, “Painting with Light” is a technique in which illumination is applied to a subject by moving a light source over its surface while taking a long-exposure image. It’s more painting than photography—a process of layering and sculpting with light that enhances a car’s shape and lines, makes details pop against the blackest of shadows, and reveals the design intent and emotion behind each classic car’s form.
More emotional than the typical big-box lighting of traditional commercial car photography (which tends towards a pure historical record), in “Painting with Light,” the soul of the machine is exposed and car becomes art—the high drama of Caravaggio, in chiaroscuro, sumptuous and craveworthy. Each handcrafted image celebrates the unique characteristics of a car’s design, each distinctive sightline and detail highlighted.
People who love automobiles know, a car is never just a car. It’s a vessel for story. A sense-memory of an era long past in leather and metal that begins with a designer’s vision, and continues as the vehicle is imprinted with the narrative of its owner and its passage through time and terrain. “Painting with Light” offers car enthusiasts (and anyone who loves design) a way to capture the beauty, essence and sentiment of their favorite make, model or memory.
Bill Pack Bio:
Bill Pack is a renowned artist and entrepreneur known for his exceptional talent in automotive photography. He is the founder and CEO of V12 Enterprises, a creative studio specializing in automotive imagery, based in Phoenix, AZ.
Bill was born in Pensacola Florida and moved to western New York at an early age. His grade school years were in Allegany, New York and his junior high and high school years were in Kenmore, New York, a suburb of Buffalo. It was in high school where Bill first discovered the photographic arts.
In 1978, Bill attended the iconic Brooks Institute of Photography in Santa Barbara, California where he earned his BA degree. In 1984, he opened his first studio and began his career in San Francisco as an advertising photographer for national advertising agencies, where he received numerous awards for his imagery.
In 2002 Bill moved to the Atlanta area and continued his advertising career. During his time in Atlanta, Bill refocused his work creating art of classic and iconic cars. In 2013 Bill founded V12 Enterprises producing emotive imagery that showcased the soul and craftsmanship of automobiles. He continues to win national and international awards for his imagery.
Bill moved to Phoenix AZ in 2022 to be at the epicenter of the collector car community and market in the US. and International print and online publications. Bill was the featured artist for the Smithsonian Magazine takeover of the magazines social account.
Bill’s work has been featured at the Phoenix Art Museum for the 2019 exhibition “Legends of Speed”. Bill work was featured in the museum and in the exhibition coffee table book.
The book Epic Drama In 2022, Bill created the imagery of 34 winning race cars for the Indianapolis Motor Speedway Museum. He curated an award winning creative team to make the iconic book “Epic Drama”. His work is currently on display at the Indianapolis Museum.
Bill has shown and sold his work at the Amelia Island Concours De’ Elegance, the Audrain Concours De’ Elegance in Rhode Island, and the famed Pebble Beach Concours De’ Elegance over the past 5 years.
Beyond his artistic pursuits, Bill is also actively involved in philanthropic endeavors. He is a member of The Men’s Arts Council (MAC) of Phoenix Art Museum which was founded in January of 1967 to support the programs and activities of the Phoenix Art Museum. Bill will chair the 2024 and 2025 Copperstate 1000, one of the three main giving arms of MAC to the Phoenix Art Museum.